Gift Clarity | Troy Link

Troy LinkTroy Link

Chief Operating Officer


Having always liked numbers and learning how things worked, Troy pursued Engineering, earning a Bachelor’s degree in Electrical Engineering from the University of Alabama in Tuscaloosa and a Master’s degree in Mechanical Engineering from Vanderbilt University. As a summer intern he worked for the Tennessee DOT creating a database program for predicting bids on highway construction projects. This evolved into a desire to pursue software development as a career. Troy moved to Seattle to become a member of the Microsoft Excel product development team. His eventual focus was data services, working to increase Excel’s ability to “slice and dice” data with PivotTables – Excel’s most powerful data analysis feature.


As one of the founders of Gift Clarity, Troy was the first software designer and developer of the Gift Clarity system. Troy was already involved with the missions of several nonprofit organizations when he met Cayce Powell and learned more about the fundraising side of the industry. Once he realized he could apply his data analysis and software skills to the need for nonprofits to be more effective through better relationships with their donors, he knew he wanted to work with Cayce and the others to build Gift Clarity.


Troy currently lives in Nashville, Tennessee with his wife and two kids. As a family they enjoy their church community and they have a special passion for outdoor recreational activities. On a given weekend or family vacation, you might find them mountain biking in Utah or backpacking in the Appalachians. Troy also enjoys trail running and rock climbing.


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